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Wanted: CFOs Who Are More Than CPAs

DEC 5, 2012 12:03pm ET
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As banks struggle to make money from traditional banking and lending, banks are asking CFOs to "almost take on the role of a fund manager," Plath says. There is added pressure for CFOs to wring out more profits from banks' investment portfolios, he says.

Taylor says banks are asking him to identify CFOs who can help them grow organically or lead them through a merger, either as a seller or buyer. Though CFOs always have had an analytical role in consolidation, their role has expanded as valuations merit more scrutiny.

"No one wants to sell for the price they can get and no one wants to buy for the price they have to pay," Taylor says.

Banks want CFOs who have experience in areas such as raising capital, Bregman says. Banks must be more "creative" in raising funds, so CFOs with a proven track record in that area and credibility in the market draw extra attention, he says.

A bank's ability to raise capital could make the difference between independence and selling. They want CFOs who can "tell a compelling story that can lead to a successful capital raise," Plath says.

Banks could look to fill more openings in the next few years, as more CFOs nearing retirement age decide to step down earlier than planned, industry experts say. This could translate into more lucrative opportunities for those with a broader set of skills.

"To recruit and retain existing CFOs, companies are keeping competitive on compensation," Bregman says. "This is one area ... that companies won't be cheap on."

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Comments (2)
Agreed with the article but an left with the thought of how many real community banks (is JPM a community bank with $156mmm market cap?) can afford a CFO even with a healthy capital structure and a 1% ROA? ? Getting a CFO is just one more cost of keeping the regulators at bay. These small financial institutions are critical in many small rural areas and yet the cost (real and implied) of compliance will drive these institutions to close or sell and the velocity of money (critical for our economy) will decelerate in these smaller communities they serve. And that ain't good.
Posted by FreemenFreemarkets | Wednesday, December 05 2012 at 9:35PM ET
The expanded expectations for the CFO are confirmed in the obverse with our studies at the Financial Executives Research Foundation (FERF). As we show in our Benchmarking the Finance Function 2012 survey, many US companies simply outsource traditional accounting functions like payroll and tax. The results vary by size but finance/accounting, internal audit, compliance, and treasury are kept in house in most firms. The CFO is working at much more than bookkeeping. In addition, based on our annual Technology Issues for Financial Executives survey, we see a trend of more and more Chief Information Officers (CIOs) reporting to CFOs, so the CFO must also understand how technology can be leveraged to support the business.

Bill Sinnett
Senior Director, Research
Financial Executives Research Foundation (FERF)
www.ferf.org
Posted by Bill Sinnett | Thursday, December 06 2012 at 1:03PM ET
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