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America First Credit Union Deploys Cardlytics Rewards Program


Cardlytics has won a new customer for its marketing platform.

The Atlanta, Ga.-based company said Thursday that America First Credit Union in Ogden, Utah has installed the platform as part of a rewards program that displays offers from retailers and others within members' online accounts.

When members of the $5.4 billion-asset credit union log on to their accounts, they will see offers that tie to their transactions, according to Cardlytics.

Members can activate an offer by clicking on it, which signals the platform to add the offer to the member's credit, debit or prepaid card. The member can claim the offer by using the card to pay the merchant.

Rich Syme, America First's senior vice president of e-services, said in a news release that working with Cardlytics "is an exciting opportunity" for America First, which has roughly 594,000 members. "It is imperative that we continue to offer our members meaningful and relevant value to maintain and strengthen member relationships, making this program a perfect fit," Syme added.

America Frist is running the Cardlytics platform via Corillian Online, an online banking platform from Fiserv (FISV), according to the companies.

Roughly 360 banks in the U.S. have deployed the Cardlytics platform, according to Rod Witmond, the company's senior vice president for financial institution marketing.



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