Under the long-term deal, Alliance Data will continue to provide marketing services for the Buckle’s credit card in addition to account acquisition and activation, receivables funding, card authorization and issuance, statement generation, remittance processing and customer service functions.
The Buckle, based in Kearney, Neb., specializes in young adult clothing and has worked with Alliance Data, based in Dallas, since 1995. The Buckle has more than 430 stores in 43 states.
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