CLASS CLOWNS: Paducah Bank focuses on posting 'fun stuff' unrelated to banking, like this picture from its Halloween costume contest album on Facebook, says Susan Guess, senior vice president of marketing.

Three Bankers Who Tackled Social Media with Fun and Flair

Community bankers from Kentucky, Utah and North Dakota discuss specific ways they use Facebook, Pinterest and other social media to get to know their customers better and look engaged in their towns.

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