TARGETING RETURN SHOPPERS: Retail chain Target saw a 52% increase in spending by users of its store-branded debit card, according to a 2012 presentation. "It is the right product for a large set of guests who simply don't want another credit card in their wallet," Target CFO John Mulligan said recently.

Target Card Tests Future of Store-Branded Debit

Retail giant Target is touting its success with a debit card that poses a threat to banks, but it's unclear whether other merchants will be able to follow suit.

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