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BBVA's NBA Account Is Nothin' But Net


(3) Comments



Comments (3)
How could I forget Redneck Bank! Being a bigger or more diverse company certainly helps, yes. But even big companies have some notable failures racked up (Citi's c2it and Wells' Billpoint, PayPal's Pay Later and PayPal Mobile, and Visa's Rightcliq, for example). But I'm not ruling out BBVA and I'm interested to see how the NBA account plays out. The ball's in their court!
Posted by dwolfe | Friday, February 15 2013 at 5:30PM ET
True, Daniel. But all of the examples you cite are startups. The track record when an established brick-and-mortar bank starts an online bank is better. Flushing Financial Corp.'s iGobanking is still around all these years later, as is Bank of the Wichita's Redneck Bank. On the strength of these examples, we advised community bankers to consider an online strategy targeting niches in an article a while back. It'll be interesting to see BBVA give it a try! -- Bonnie McGeer, American Banker Magazine
Posted by bmcgeer | Friday, February 15 2013 at 5:20PM ET
The affinity online bank account is back?? Hopefully BBVA can do better than its predecessors. There was the dog bank, the bank for women, and let's not forget...
"There was even BancBowie, the online bank for David Bowie fans. By and large, these sites
Posted by dwolfe | Friday, February 15 2013 at 9:20AM ET
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