= Subscriber content; or subscribe now to access all American Banker content.

The One Thing Banks Should Never Do on Facebook and Twitter

"The more I look at Facebook's authorization and reliance on open standards for encryption, and then compare to some existing bank credential code, I am fairly convinced that large fintech providers aren't necessarily doing any better job in physically coding and securing authorization than many of the social sites," he says. "Which means it is only a matter of time before we see larger scale breaches — all of it's testing our networks," he says. "I'm actually amazed we don't have more breaches that involve account data."

Regardless, bankers need to make those risk decisions for themselves, says Jim Marous, a senior vice president of corporate development at digital direct marketing agency New Control, and author of the Bank Marketing Strategy blog.

"I think this is all uncharted territory. It's one thing to have a small or a midsize bank overseas use Facebook sign-on or Twitter sign-on," he says. "But I think you move the needle exponentially when you talk about a large bank [in the U.S.] doing this where there is more risk."

An inquiry sent to Facebook's press office seeking comment was not immediately answered. A tweet sent to Twitter was not answered, either. An email sent to LinkedIn also received no response.


(2) Comments



Comments (2)
Linked-in may not have replied to an email for comment, but they have provided a link to this story in their "Top News" email sent out today. Which is how I came here, and presumably a number of other people judging by the fact that it's currently top of the "most read" list on the site.
Posted by jonallen1966 | Wednesday, February 27 2013 at 9:02AM ET
Why should someone working for the card industry be the one to enhance the risk factor of Facebook Connect when any high profile payment card is hacked... my cards has been broken into its security chip 5 times in 2012 and I had to change my cards 6 times in one year...
Posted by Revgi | Friday, February 22 2013 at 12:17AM ET
Add Your Comments:
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.