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How Amex and Wal-Mart Got Bluebird Prepaid Card to Soar

American Express and Wal-Mart launched the Bluebird card last October. By January, it had over 575,000 account holders and $275 million in funds loaded onto the cards. Eighty-five percent of Bluebird customers are new to Amex, and 45% under 35.

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