Bloomberg News
YOUTH APPEAL: "These are people that don't have established banking relationships. They're used to doing everything in mobile," said David Nelms, the CEO of Discover, which lacks a branch network.

Discover Targets College Students in Search for New Customers

The credit card issuer is looking to build its campus business at a time when other banks' relationships with college and universities are facing regulatory threats.

To continue, please log in, register or subscribe.
Already a subscriber? Log in here
Please note you must now log in with your email address and password.

Already a subscriber? Log in here
Please note you must now log in with your email address and password.