25 Women To Watch: 6-10

6. Rilla Delorier
Chief Marketing Officer, Suntrust Banks

Rilla Delorier and the marketing team at SunTrust Banks have been putting up strong customer-service scores for several years now. In the last year, all that goodwill translated into tangible gains in market share, as customer loyalty increased across the company's consumer, middle-market, and commercial banking lines of business.

Much of Delorier's recent work has focused on replacing revenue lost to regulatory changes. Last year she steered a strategic projects team that identified $300 million in new revenue opportunities and renegotiated a co-branded credit card deal with Delta to improve on the economics for SunTrust. In addition, she rolled out a new checking account lineup and withdrew a debit rewards program with minimal disruption to the business. Delorier also accelerated the installation of new technology that gives employees a consistent view of client information across accounts and channels, bringing it live in four months versus 18 months so that it would be there during the checking account conversion process.

7. Bita Ardalan
Executive Vice President, Union Bank

In 2011, Union Bank created a National Specialized Lending Group, merging a sleepy, 35-year-old commercial finance business with niche lending teams in the environmental services and fund finance sectors. As president of the new division, Ardalan revived the commercial finance group, overhauling its management structure; she also quickly added three more specialties to the group-nonprofits, healthcare finance, and aerospace and defense-and already is evaluating additional prospects.

Ardalan joined Union Bank in 1986 as a management trainee. She knows the company's home territory well, having served as market president for Los Angeles commercial banking before her current assignment. But in her new role, she is concentrating on building a national profile for the company. More than 75 percent of the NSLG's new relationships have come from outside Union Bank's traditional West Coast footprint.

8. Deborah Hopkins
Chief Innovation Officer And Chairman Of Venture Capital Initiatives, Citigroup

Firm in the belief that "innovation is a repeatable activity that can be taught," Deborah Hopkins has a three-pronged approach to getting Citigroup back on the cutting edge-embedding the appetite, and the capacity, for innovation into the corporate culture; prototyping new businesses; and exploring "disruptive" ideas and fresh technology through both strategic equity investments and the in-house development of new ventures. Her group met with more than 600 start-ups last year, resulting in 13 direct investments by Citi Ventures.

Hopkins, a former CFO for Boeing and for Lucent Technologies, has been with Citi since 2003. After roles leading corporate strategy, mergers and acquisitions, and operations and technology, she took the innovation job and relocated to Palo Alto, Calif. (Her group also has offices also in New York, Shanghai and Singapore.) A side benefit to her Silicon Valley base: she helped Citi into some big IPOs, while bringing products and service offerings of these newly public companies into Citi.

9. Caryl Athanasiu
EVP And Chief Operational Risk Officer, Wells Fargo