Quantcast

Cardlytics Expands Rewards Program Into Mobile Space

Print
Email
Reprints
Twitter
LinkedIn
Facebook
Google+
Partner Insights

Cardlytics Inc. and ClairMail Inc. have announced a partnership to enable financial institutions to deliver coupons and other merchant offers to customers’ mobile phones, Atlanta-based Cardlytics reported on Dec. 7.

Cardlytics is adding the mobile feature to its existing merchant-funded statement rewards programs, which enable participants to receive cash back on specific merchant-promoted offers (see story).

The transaction-marketing company will use San Rafael, Calif.-based ClairMail’s mobile-banking platform to deliver targeted merchant offers directly to a bank’s customers based on their historic use of the institution’s credit, debit or prepaid cards, Cardlytics noted in a recent news release.

Cardlytics tracks transaction histories through its proprietary system, which is tied to a bank’s Internet-banking service, to place merchant offers based on relevant transaction data, a spokesperson from Cardlytics tells PaymentsSource. The process is secure, and a customer’s data never leaves the bank, he adds.

Consumers may receive the offers immediately through text message, a mobile application or mobile Web banners.

SEE MORE IN

Marketplace
Fiserv is a leading global provider of information management and electronic commerce systems for the financial services industry.
Learn More
Informa Research Services is the premier provider of competitive intelligence, mystery shopping, and compliance testing services to the financial industry.
Learn More
CSC is a leader in private-label, third-party loan servicing with 30+ years of proven experience in delivering effective, cost-effective solutions.
Learn More
Already a subscriber? Log in here
Please note you must now log in with your email address and password.