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Heavier second-quarter marketing expenses at OnDeck Capital highlight a concern throughout the marketplace lending industry: the high cost of customer acquisition as competition from banks and nonbank startups heats up.
August 4 -
The small-business lender's shift 18 months ago to a marketplace player that sells loans to investors paid off handsomely in the second quarter.
August 3 -
In comments to the Treasury Department, traditional financial institutions are calling for more oversight of an industry that is fast becoming a big competitive threat.
September 30
OnDeck Capital has hired Gary Fearnall as its country manager for Canada.
Fearnall previously worked as director of marketing solutions in Canada for LinkedIn, and held posts at Cineplex Interactive and Rogers Media.
New York-based OnDeck, which specializes in small-business lending, started expanding north of the border last year. Canadian businesses can apply for $5,000-$150,000 loans with terms from six months to two years. The loans are not available in Quebec.
OnDeck has not released detailed information about the size of its Canadian business, but Chief Executive Noah Breslow said at an investor conference in September that he is pleased with the company’s progress in Canada.
[Coming this November:
OnDeck, which went public in December 2014, originated $419 million in loans during the second quarter. The firm’s net income was $4.7 million.
OnDeck holds some loans on its balance sheet and sells others through an online marketplace.