Executing on a Customer Engagement Model
Price: FREE
Publisher: Adobe
Publication Date: Tuesday, July 1, 2008
Document Format: PDF
A recent Gallup survey of retail banking customers revealed that extremely satisfied website users are seven times more likely to be engaged with their bank than less satisfied users. This white paper explains how financial institutions can use a step-by-step program to deepen customer engagement and create an interactive, personalized, and coordinated experience across channels. It also describes the components of customer engagement and how banks can improve their performance for each of them.
