New Research Reveals Untapped Market for Mobile Banking Among Offline Consumers
Price: FREE
Publisher: Syniverse, M-Com & Fiserv
Publication Date: Wednesday, October 21, 2009
Pages: 12
Document Format: PDF
Many institutions have implemented mobile banking merely as an extension of their online channel. In fact, customers must be enrolled in online banking before they can even gain access to the mobile channel. This approach overlooks an important segment of the banking public: The estimated 55 million non-online-banking households in the U.S. Results in this new research paper suggest that financial institutions should pay more attention to this non-online-banking consumer segment as a potential target audience for their mobile banking services.
