Skip to Content Skip to Site Navigation

American Banker - On Focus and In Depth

Friday, March 19, 2010, as of 02:39 AM EDT

Retail Delivery - Fate of Free Checking

American Banker | June 23, 2009

Some say the model is not sustainable. Others claim the popular product is here to stay. But greater pressure on penalty fee income is prompting a re-examination.

 

COLUMN

Rewriting the Account Contract with Customers

As economic and regulatory headwinds swirl, the time has come to develop a more sustainable business model that does not depend on penalty fees levied on a small ...

COVER STORY

Free Checking: A Customer Favorite is Re-Examined

Resistance among regulators and consumers has intensified against the revenue model that for years has propped up free-checking: the charges levied against the relatively ...

CASE STUDY

Tennessee Bank Opens a 'Dialogue' to Draw Deposits

In 2006 the deposit market share for the Jacksboro branch of First National Bank of LaFollette in Tennessee was shrinking in the face of increased competition.

TECHNOLOGY

Account Opening: Seizing the Half Who Try Online

Online account opening is not exactly the frontier of innovation, but its potential as a low-cost engine for deposit growth underpins a new vision for the future of ...