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American Banker - On Focus and In Depth

Thursday, March 18, 2010, as of 01:44 PM EDT

Retail Delivery - Migration Made Easier

American Banker | March 13, 2009

Banks are finding account switch kits can nudge potential customers into action by helping them move direct deposits, automated debits and electronic bill payments to a new account. This can keep people from abandoning efforts to change banks.

 

CASE STUDY

Technology Gives Fifth Third HSAs Shot in the Arm

HSAs seemed straightforward to Jon Groch when he started working with them at Fifth Third Bancorp. Due to their shortcomings, Fifth Third executives decided to seek an ...

COLUMN

Branch Reductions Necessary But Not Simple

The mandate is clear, yet there is a very real risk of serious long-term damage from cutting in the wrong places or in the wrong way. Networks in mature markets can be ...

MARKETING

Here's a Switch — Easing the Customer Migration Path

Employees at Great Falls branches noticed a steady stream of people coming in, with paperwork in hand, to open accounts. These customers, leery of banking with an ...