Advertising/Branding
Tables are organized alphabetically and in reverse chronological order by quarter and/or year. Print publication dates are listed in the far right column. To find a specific subject or phrase use your web browser's "Find" command. Questions? Contact us: americanbanker@sourcemedia.com.
| Advertising | ||
|---|---|---|
| Tables | Period | Date |
| Ad Spending by Financial Companies |
2007 2007 2007 2006 Through Q3 - 2006 |
July 29, 2008 July 29, 2008 July 29, 2008 May 31, 2007 December 22, 2006 |
| Ad Spending at Top Banks by Asset Size |
2003 1st Half 2002 |
March 10, 2004 November 13, 2002 |
| Banks and Thrifts by Ad Spending |
Q1 - 2007 2006 Q4 - 2006 Through Q3 - 2006 Q2 - 2006 2005 Q3 - 2005 2004 2003 1st Half - 2002 1st Half - 2001 |
June 29, 2007 May 31, 2007 March 16, 2007 December 22, 2006 October 20, 2006 May 16, 2006 January 25, 2006 May 17, 2005 March 10, 2004 November 13, 2002 November 13, 2002 |
| Brokers by Ad Spending |
2003 1st Half 2002 |
March 12, 2004 November 13, 2002 |
| Credit Card Companies by Ad Spending |
Q1 - 2007 2006 Q4 - 2006 Through Q3 - 2006 Q2 - 2006 2005 Q3 - 2005 2004 2003 |
June 29, 2007 May 31, 2007 March 16, 2007 December 22, 2006 October 20, 2006 May 16, 2006 January 25, 2006 May 17, 2005 March 11, 2004 |
| Discount Brokers by Ad Spending |
1st Half 2002 |
November 13, 2002 |
| Insurance Companies by Ad Spending |
Q1 - 2007 2006 Q4 - 2006 Through Q3 - 2006 Q2 - 2006 2005 Q3 - 2005 2004 2003 1st Half 2002 |
June 29, 2007 May 31, 2007 March 16, 2007 December 22, 2006 October 20, 2006 May 16, 2006 January 25, 2006 May 17, 2005 March 11, 2004 November 13, 2002 |
| Insurance Brokers by Ad Spending |
Q4 - 2006 Through Q3 - 2006 |
March 16, 2007 December 22, 2006 |
| Investment Brokers by Ad Spending |
Q1 - 2007 2006 Q4 - 2006 Through Q3 - 2006 2005 Q3 - 2005 2004 2003 1st Half 2002 |
June 29, 2007 May 31, 2007 March 16, 2007 December 22, 2006 May 16, 2006 January 25, 2006 May 17, 2005 March 12, 2004 November 13, 2002 |
| Mortgage and Finance Companies by Ad Spending |
Q1 - 2007 2006 Q4 - 2006 Through Q3 - 2006 Q2 - 2006 2005 Q3 - 2005 2004 |
June 29, 2007 May 31, 2007 March 16, 2007 December 22, 2006 October 20, 2006 May 16, 2006 January 25, 2006 May 17, 2005 |
| Mutual Fund Companies by Ad Spending |
Q1 - 2007 2006 Q4 - 2006 Through Q3 - 2006 Q2 - 2006 2005 Q3 - 2005 2004 |
June 29, 2007 May 31, 2007 March 16, 2007 December 22, 2006 October 20, 2006 May 16, 2006 January 25, 2006 May 17, 2005 |
| Editor's note: The ad spending data for 2004 and 2003 (published by American Banker in May 2005) is not directly comparable to ad spending we published in prior years -- though all sets of data are available in our Ranking the Banks archive. American Banker switched advertising data providers this year, from Competitrack Inc. to TNS Media Intelligence. |
||
| › Return to Top | ||
| Branding | ||
|---|---|---|
| Tables | Period | Date |
| Brand Power - All Segments |
Q1 - 2005 Q1 - 2004 Q1 - 2003 |
August 9, 2005 |
| Brand Power - Individual Segments |
Q1 - 2005 Q1 - 2004 Q1 - 2003 |
August 9, 2005 |
| Brand Power - Big Names (Interbrand) |
Q1 - 2005 Q1 - 2004 |
August 9, 2005 |
| › Return to Top | ||
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