A Kinder, Gentler, Smarter Payday Loan

Startups are trying to reinvent the much-maligned payday loan, using Big Data to develop algorithms that can better predict who will default so they can cut the price of short-term, small-dollar credit. But consumer advocates continue to object to these products. Banks have an opportunity to partner with these new entrants, but reputational risk may discourage them from doing so.