= Subscriber content; or subscribe now to access all American Banker content.
Bluetooth Tech Heats Up Among Retailers, Bankers
March 13, 2014

Bluetooth Low-Energy technology, also known as BLE, is catching on among retailers and bankers as a way to identify customers as they enter an outlet and customize the service they receive. The question for the industry is whether Blee will overcome technological and privacy concerns and become a competitive advantage.

Comments (0)

Be the first to comment on this post using the section below.

Add Your Comments:
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.