Strategies for Better Cross Channel Servicing: How to Manage in an Integrated Banking Network

Available on Demand
Duration: 60 Minutes

In today’s fast-paced and integrated world, banks interact with customers in branches, at the ATM, via call centers, online and elsewhere. How should you manage these client interactions to meet your customer’s needs and maximize profits? For example, should some calling responsibilities be moved from the branch to the call center? Does this vary based on the customer’s profile?

Join us for an insightful dialogue with Deborah Wightman of TD Canada Trust and APT to learn how to plan and predict the outcomes of integrated banking programs that maximize the value of your existing customer channels. Don’t miss this opportunity to hear first-hand how this approach can help you!

Featured speaker from:


  • Deborah Wightman, Senior Manager, Test and Learn Retail Distribution Finance, TD Canada Trust
  • Patrick O’Reilly, Chief Operating Officer, Applied Predictive Technologies

Sponsored by: