Optimizing Customer Value through Predictive Analytics

Available on Demand

As a marketer in today's retail banking industry, are you able to get the right offer to the right customer at the right time? The ability to analyze and act on vast amounts of transactional and behavioral data will help you optimize the value of your marketing campaigns.

Retail banks are undergoing tremendous challenges in attracting and retaining customers in a highly competitive climate with a growing lack of consumer confidence in financial institutions. Predictive analytics is a valuable technology tool that allows marketers to model outcomes of campaigns based on a deep analysis of customer behaviors, preferences, and profile data.

View this 20-minute VideoCast to:

  • Understand how predictive analytics can turn your customer data into gold – improving your odds of getting the right offer to the right customer at the right time.
  • Learn how you can easily and safely incorporate the power of predictive analytics into each step of your marketing campaign
  • See how a large global bank increased campaign roll outs from 5 to 30+ in one month is using Adventity’s Campaign Genesis.

Speaker Panel:

  • Sankar Krishnan, Managing Director Global Transaction Services, Adventity
  • Dan Weisberg, Business Development, Sybase, Inc.