Customers are more demanding than ever and their options for loyalty programs are growing fast. To attract and retain customers in this hyper competitive environment, banks must think creatively about their programs and be evolving them at all times. Whether your bank is creating a loyalty program for the first time or its had one in place for years, this session will help you design programs that build stronger relationships with customers.

Join us for this engaging session to:

• Learn how to assess your current program, and how you can use measurement tools, engagement strategies and game mechanics to amp up the effectiveness of your efforts.
• Discover how the study of people and how our brains work can open up new and exciting methods to engage and reward.
• Turn your loyalty program into a program that creates truly loyal customers.

Presented by loyalty industry veterans:

• Barry Kirk, Solution Vice President, Consumer Loyalty, Maritz
• Chip Lerwick, Division Vice President, Financial Services Group, Maritz

Sponsored by: