Banks today face business challenges coming at them from every direction as they struggle to find new sources of revenue to maintain their margins and grow profits. This critical business issue has made the need to better understand and leverage customer data more important than ever and the best way to address this critical need is through advanced analytics.

Banks need to ensure they are maximizing every business opportunity with their existing customer base by understanding how they interact with them and where they can improve that relationship by offering top customers additional services and controlling costs maintaining accounts for less active customers. Through advanced analytics, paired with real time data available regardless of device or location banks of all sizes can get a leg up on the competition by turning real time reliable information into action.

Featuring:

Speakers:

• Carl Snyder, Senior Industry Principal, SAP & Adjunct Professor at the University of Utah
• Colin Dover, Senior Director, BI Center of Excellence, SAP
• Paul Urban, Executive Director for Financial Services, SITA Corp