Date: March 20, 2013
Time: 12:00PM ET
Duration: 1 Hour
By understanding who your most valuable customers are, what they want, and how they will behave in the future, banks can better and more cost-effectively meet their needs. More importantly, you can use those insights to better measure and manage profitability.
Join us on Wednesday, March 20, 2013 at 12:00 PM, ET for a one-hour videocast where banking industry experts will discuss new approaches for optimizing customer relationships and engagements to drive profitability. Using illustrative and case study examples, the panel of experts will help you answer questions such as:
- Who are my best customers, and how do I attract others like them?
- How do you measure profitability?
- How do profitability insights help to improve pricing, cross-selling and other point of impact decisions?
Registrants are invited to submit questions regarding customer profitability analytics and the panel will attempt to answer as many as possible during the conversation.
Farhana Alarakhiya, Director of Industry Solutions and Marketing, IBM Business Analytics
Frank McKeon, Banking and Financial Markets Executive, IBM Business Analytics
Register now and receive the Banking for Success: Using Analytics to Grow Wallet Share white paper from IDC Financial Insights.