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Date: June 12, 2013
Time: 12:30PM ET
Duration: 90 Minutes
Price: $99.00
Financial services marketers have always been challenged to make products and services appealing and interesting. Smart financial marketers and product managers are turning to gamification to accelerate acquisition and trial, to increase cross-sell and customer engagement, and drive effective employee behavior change and learning. Far from the realm of mobile games like Angry Birds or Farmville, gamification applies proven techniques from game design to achieve business objectives. And it’s a marketing strategy that has delivered dramatic positive results in financial services.
Join us to hear how leading brands in investments and banking have applied gamification to break through to their target markets.
Learn 5 proven and practical techniques for using gamification to gain a competitive edge, including:
- Principles of game psychology that encourage consumer response, trial and adoption
- The role of gamified measurement and feedback
- How to leverage gamification to engage and motivate sales channels
What’s more, we’ll help you cut through the hype, and offer specific advice on how and when NOT to use gamification...because like any marketing strategy, it’s not right for every situation or objective.
Speakers:
Moderator: Campbell Edlund
President and Founder of EMI Strategic Marketing
Campbell is a frequent speaker on innovation and practical strategy in financial services marketing. For more than 25 years, she has helped banks, investment firms, payments companies and financial technology providers execute marketing programs to drive competitive advantage, improved sales channel performance and increased results. She has led the development of unique acquisition and relationship marketing programs that integrate digital and human channels for many national and regional financial leaders including Bank of America, State Street, Fifth Third, PNC, RBS Citizens, SunTrust, Sallie Mae and The Hartford. She received her AB from Harvard University and her MBA from The Stanford Graduate School of Business.
Nicole Stonehouse
Senior Marketing Manager, State Street Global Advisors
Nicole is responsible for driving marketing strategy and research initiatives to drive distribution of investment products into a complex array of sales channels. Prior to State Street, Nicole was a Senior Marketing Strategist with U.S. Trust Company, where she was responsible for developing market segmentation techniques, client engagement and prospecting initiatives. Prior to U.S. Trust, she worked in brand management and product positioning at Mellon Private Asset Management.
Jennifer Wilson
EVP - Multi Channel Planning & Administration
BBVA Compass
Jennifer is responsible for driving revenue growth through strategy and integrated management of ATMs, Online Banking, Internet / web channel, eCommerce, mobile banking and payments. In her role, she combines elements of sales, marketing, design, social media, product development and technology innovation to create and execute integrated strategies and programs. Prior to joining BBVA Compass, Jennifer was the head of the Consumer eCommerce team for both the online and mobile channels at Regions Bank. She was responsible for new customer acquisition, product development for online banking, bill payment and mobile banking.
There will be 15 minutes for Q&A at the end of the presentation for Webinar participants.
Register Today!
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