Capitalizing on Mobile Moments for Smarter Commerce
Price: FREE
Publication Date: Monday, May 6, 2013
Document Format: PDF
The proliferation of mobile devices, from smartphones to tablets, is empowering customers all over the world. Now, they expect to engage with enterprises and brands on their terms. In order to get closer to customers and boost productivity, many companies are now investing in apps, with varying results. Read the paper to see why it pays to have an innovative, sound mobile app strategy in place—before looking to build compelling systems of engagement.
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