CMOs and CIOs: Acquaintances or allies?

The digital revolution has empowered the consumer. This shift is also driving a change in the way marketing and IT leaders support their organizations’ initiatives in engaging with customers. This video discusses how CMOs and CIOs can collaborate to make sense of vast amounts of data and forecast predictive insights. By integrating their initiatives and applying best practices, they can manage three key imperatives: delivering value to empowered customers, fostering lasting connections, as well as capturing value and measuring results.