Growing Revenue by Aligning Customers with the Right Service Level
Price: FREE
Publication Date: Monday, March 11, 2013
Document Format: PDF
The experiences that a customer has with a bank may have a significant impact on his or her long-term satisfaction, which can affect the ability of the first to retain the household and maximize lifetime value. It's critical that banks assign customers to the most appropriate service channel, as well as have a good understanding of the customers' needs.
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