Rethinking Multichannel Strategy
Price: FREE
Publication Date: Thursday, May 2, 2013
Document Format: PDF
A recent CEB TowerGroup report “Rethinking Multichannel Strategy” finds that 60% of customers with multichannel experience report that services offerings are consistent in the branch and web, yet it is not having the intended effect for financial institutions. Read CEB TowerGroup’s 3 steps to improve multichannel strategy.
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