Real-Time Credit Marketing at the Point-of-Sale
Publication Date: Friday, November 16, 2012
Document Format: PDF
As the effectiveness of direct mail wanes, banks are turning to a new low-cost tool to boost retail sales: real-time prescreen solutions. Download the paper to find out how banks have achieved take rates of 20% to 30% at the call center, and up to 60% at the teller line through real-time pre-screening.
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