p16aeln19udi1gh18ta18p44r5r.jpg

<strong>#1 Karen Peetz</strong>

Vice Chairman, BNY Mellon

"Confidence is what leadership is really all about."

• Generates roughly half of BNY Mellon's pretax income
• Manages a third of its 52,000 employees in 115 cities around the globe
• Is the first female vice chairman in the company's 227-year history
• Started, and still leads, the bank's wildly successful women's network.

It's easy to prove Karen Peetz is powerful in the traditional sense of the word.

She generates roughly half of BNY Mellon's pretax income. She manages a third of its 52,000 employees in 115 cities around the globe. She is the first female vice chairman in the company's 227-year history. She started, and still leads, the bank's wildly successful women's network.

But Peetz's power goes far beyond the standard definition.

She is a connector of people and ideas. She thinks creatively about everything she does. And she does it with so much grace and confidence that you want to do it with her.

It is no exaggeration to say Peetz has inspired generations of women in financial services and beyond. As a competitor put it: "Karen is a leader in every program she supports, every group that she joins, and every event that she participates in." That surely is true of Peetz's involvement in our 25 Most Powerful Women in Banking initiative. She generously provides her time and insights, speaking at events and serving on our advisory council. She does it all with a broad smile and count-me-in attitude. Her genuine, down-to-earth personality makes her approachable, a key trait both for motivating colleagues and mentoring younger women.

What may stand out most is how effortless Peetz's success appears. There is no drama surrounding her. No arrogance. Just a calm confidence polished with optimism.

Peetz is one of the rare executives who excel at both the soft and hard sides of business. Her ability to forge real relationships, to make the people around her feel special, has been a huge factor in her ability to build and drive businesses. She also is superb organizationally, breaking down problems and developing profitable strategies.

Her inherent optimism often leads her to find solutions where others see only problems. One of Peetz's biggest fans at BNY Mellon was Robert Kelly, who stepped down as CEO last month after a disagreement with the board and was replaced by the firm's president, Gerald Hassell.

Peetz says she would love to be the CEO of a major financial institution herself someday—though at 55 she realizes that the window won't be open for long.

"You've got to get clear on what your goals are and how important are they to you," Peetz says. "You have to go for it. No one comes in with a silver platter."

Sounds a lot like the great advice she's been selflessly sharing with other women for years.

Peetz in 2010 25MPWIB (#3)
Peetz in 2009 25MPWIB (#2)
2009 Top Team: BNY Mellon
Peetz in 2008 25MPWIB (#6)

p16aeln19u1f8e1s60107f1pa819ndq.jpg

<strong>#2 Carrie Tolstedt</strong>

Senior EVP of Community Banking, Wells Fargo

"Everyone's career journey is different based on their experience, strengths and goals. I encourage emerging leaders to concentrate on the value they can bring to their teams."

• Oversees the largest retail deposit bank in the United States
• Manages a division with 120,000 employees
• Achieved a retail bank cross-sell ratio of 5.8 products per household as of the first quarter, up from 5.6 a year earlier, with 7.4% net growth in consumer checking accounts over same period

Tolstedt in 2010 25MPWIB(#1)
Top Women in Banking Focused on Having a Powerful Impact
Tolstedt in 2009 25MPWIB(#5)
Tolstedt in 2008 25MPWIB(#5)

p16aj4l2r1188t113f55brc8tk3.jpg

<strong>#3 Ellen Costello</strong>

President and CEO, Harris Financial
(Image: Sam Yocum)

"Be authentic and inclusive. Demand high standards for yourself and others. Establish clear goals and expect initiative and collaboration. Recognize and celebrate successes."

• Created the 12th-largest U.S. commercial bank by assets with acquisition of M&I
• Became U.S. country head for BMO Financial Group, formalizing governance oversight for all U.S. operations
• Led first-half deposit growth of 14% in the personal and commercial businesses
• Honored by the Anti-Defamation League as a Woman of Achievement, named Business Leader of the Year by the YWCA

Costello in 2010 MPWIB (#12)
2010 Top Team: Executive Class at Harris Bank
Costello in 2009 MPWIB (#20)
Costello in 2008 MPWIB (#12)

p16aj4l2r11qck1qa812bt101d10f34.jpg

<strong>#4 Irene Dorner</strong>

President and CEO, HSBC Bank USA
(Image: Sam Yocum)

"If you think you are being treated unfairly—with respect to pay or promotion or anything else—it's important to say so. Do so respectfully and with full awareness that the answer may be 'no.' Speaking up with courageous integrity will bring benefits to you, your company and society."

• Helped return bank to profitability in 2010, her first year as CEO
• Is leveraging brand's international recognition in gateway U.S. cities that matter to global commerce
• Chairs HSBC's U.S. Diversity council
• Held legal, operations, marketing, human resources and branch network roles before being named CEO in Malaysia in 2007, and in the U.S. in January 2010

Dorner in 2010 Women to Watch (#1)
2010 Top Team: HSBC Bank USA

p16aeln19t9vrf0qc2i1punhf0n.jpg

<strong>#5 Ellen Alemany</strong>

Chairman and CEO, Citizens Financial Group, and Head of RBS Americas

"If the opportunity is right, do not necessarily shy away from a lateral move. It could pave the way for future career progress."

• Crafted a five-year plan (and is halfway through it now) to steer Citizens through the crisis and out of a past defined by underinvestment
• Moved bank from No. 50 to No. 16 in mortgage lending in 2010
• Achieved eight straight quarters of net interest margin growth through the first quarter
• Is the only woman on RBS Group's nine-member executive committee, and one of the few women on the board of the Financial Services Roundtable

Moments That Mattered: Insights from Women in the C-Suite
Alemany in 2010 MPWIB (#13)
Alemany in 2009 MPWIB (#17)
Alemany in 2008 MPWIB (#21)

p16aeln19t10ubae51qrq29b638m.jpg

<strong>#6 Pamela Joseph</strong>

Vice Chairman of Payment Services, U.S. Bancorp

"Approach the required regulatory changes with product innovation and development so the changes ultimately result in a whole new set of financial products and services."

• Runs Elavon, U.S. Bancorp's merchant-card processing subsidiary, as well as the company's Corporate Payment Systems, Retail Payment Solutions and Healthcare Payment Solutions units
• Generated 28% of total revenue and 37% of fee revenue at U.S. Bancorp in 2010
• Formed payments innovation team to address mobile and EMV card opportunities
• Created Women Leaders in Action in 2010, a service and mentor group for senior women in the payment business at U.S. Bancorp

p16aeln19tse57k81g50idt1s81l.jpg

<strong>#7 Mary Callahan Erdoes</strong>

CEO of Asset Management, JPMorgan Chase

"Respond to an e-mail the first time you open it. Don't think about calling a client or colleague—make the call. It's all part of being relentless in managing your to-do list and calendar. If you don't, they'll manage you."

• Oversees firm's investment management and private banking businesses, sits on company's operating and executive committees
• Delivered 20% net income growth last year on record revenue of $9 billion
• Increased IT investments by 25% to pilot new trade-automation tools and mobile offerings
• On board of U.S. Fund for UNICEF

p16aeln19sine1brqkb31n9c1npu3.jpg

<strong>#8 Avid Modjtabai</strong>

Senior EVP of Consumer Lending, Wells Fargo

"The strength of teams is a result of the richness of their composition — not only from an ethnic and gender perspective but also in diverse life experiences, educational backgrounds and ways of thinking."

• Led technology and operations group through Wells' successful integration with Wachovia
• Named head of new Wells Fargo Consumer Lending division in July, reporting to CEO John Stumpf
• Fluent in Farsi and French

p16aeln19t18aqgbdnu21dbbcsdk.jpg

<strong>#9 Barbara Desoer</strong>

President, Bank of America Home Loans

"What really matters in life is connection, not connectivity; relationships, not quantity of Facebook friends; investing in people and communities, not investments."

• Leads company's efforts on issues of housing finance reform
• Implemented strategic shifts in the past year including an exit from reverse mortgages and wholesale origination
• Oversees a business that handles about one of every five U.S. mortgages through retail, online and correspondent channels

p16aeln19t9i71dcpb5b1d6u1tvvi.jpg

<strong>#10 Melissa Moore</strong>

EVP and Head of Global Resolution and Recovery, JPMorgan Chase

"I encourage people to employ the 80/20 rule. Once you've mastered 80% of the role you are in, it is time to start looking for the next opportunity."

• Has firm-wide responsibility for resolution and recovery planning prompted by new regulations of systemically important financial institutions
• Reports to Chief Risk Officer Barry Zubrow
• Previously served as CEO of J.P. Morgan's Treasury Services business

p16aeln19tgc31pk9104e1pbq17b6j.jpg

<strong>#11 Julie Monaco</strong>

Head of North American Global Transaction Services, Citigroup

"Use new technology and social media tools, such as discussion forums and integrated news and client data feeds, to bring to light new ideas about how to deepen global client relationships and discover new opportunities."

• Leads a 6,000-member team handling needs of more than 8,000 North American-based clients
• Made Citi the leading cash-management provider to the U.S. government, handling 90% of cross-border payments and managing the industry's largest commercial card program by volume for the U.S. Department of Defense; expanded public sector practice into state and local governments in 2010
• Assigned as Chief Client Officer for Microsoft, as part of Citi initiative to grow revenue with top 100 institutional clients

p16aeln19tnn11gac1pq710t5h9lh.jpg

<strong>#12 Shelaghmichael Brown</strong>

Director, BBVA Compass

"Successful leaders convey clear messages to all stakeholders—employees, investors and the public—about an organization's strategy and culture."

• Oversaw customer service improvements and technology upgrades that have made BBVA Compass a standard-bearer in retail banking
• Worked with marketing team to make BBVA Compass "the bank of sports," with sponsorships in college football, the NBA and, through parent company BBVA, Spain's premier soccer league, La Liga
• Led bank's retail banking division until appointed to BBVA Compass board in June

p16aeln19t84dhk5g5u1qjf9vng.jpg

<strong>#13 Jane Fraser</strong>

Head of Citi Private Bank, Citigroup

"Step out of your comfort zone even if it means learning the hard way and take responsibility for advancing your own career. Get international experience because it will open your mind to new styles, approaches and opportunities."

• Drove a one-third increase in assets under management over a 12-month period
• Rolled out to private wealth clients a lineup of products and services traditionally offered to institutional clients
• Was global head of strategy for Citi and ran a divestiture program that raised $9 billion of capital in 2008

p16aeln19t1fmt3eka6815s0ft2f.jpg

<strong>#14 Anne Finucane</strong>

Global Strategy and Marketing Officer, Bank of America

"Integrate marketing with public policy and social responsibility, and champion your company's power to facilitate positive change."

• Directed effort to engage policymakers in Washington, London and Brussels on new regulations for the financial services industry
• Developed $150 million marketing campaign and oversaw brand and reputation management initiative
• Maintained Bank of America's leadership in community development, with firm making $168 billion of loans and investments in 2010

p16aeln19t1isi1dro1sva12brcn6e.jpg

<strong>#15 Mary Walworth Navarro</strong>

Senior EVP and Director of Retail and Business Banking, Huntington Bancshares

"Commit to managing people differently, based on their style, strengths and weaknesses. It's important to be flexible and adapt your own style to your employees to get the best out of them."

• Responsible for 42% of annual net income
• Led a $70 million capital investment to refurbish bank's six-state branch network
• Introduced 24-hour grace period for overdrafts, recognized as by the OCC as a best practice and credited with retaining customers
• Grew small-business checking relationships by 5% in a year and boosted bank's 2010 ranking among SBA lenders

p16aeln19tum8krfd0q1shksgud.jpg

<strong>#16 Colleen Johnston</strong>

CFO, TD Bank Financial Group

"Work for an organization you believe in and whose values align with your own."

• Was instrumental in recent acquisitions including The South Financial Group and Chrysler Financial
• Led a transformation of the finance group, integrating the U.S. and Canadian financial operations to create scalability
• Oversaw broad efforts across the enterprise to manage expense growth

p16aeln19tctf1enla1ba0selec.jpg

<strong>#17 Catherine Bessant</strong>

Global Technology and Operations Executive, Bank of America

"A woman executive I admire once said to me that she wants to be one of those managers who are known to receive bad news well. This is not a trait that is universally demonstrated at executive levels and it is a great piece of advice."

• Oversees the technology serving 58 million consumer and corporate customers in 40 countries
• Chairs company's environmental council and heads a 10-year, $20 billion initiative to address global climate change
• Engages frequently with regulators at home and abroad on topics like risk management and governance

p16aeln19t18n0vop16dhhh416drb.jpg

<strong>#18 Sallie Krawcheck</strong>

Former President of Global Wealth and Investment Management, Bank of America

"Nothing wins out in the end like hard work."

• Oversaw one of the largest wealth management businesses in the world, with $2.2 trillion in client assets — the latest of several influential roles in financial services
• Led 11% increase in first-quarter revenue, versus 5% industry average, and added 600 client-facing employees in the second quarter, marking eight consecutive quarterly increases in headcount
• Was CEO of research firm Sanford C. Bernstein and CFO at Citigroup before joining BofA in 2009; ousted in a management restructuring in early September

p16aeln19s1ob3o3v1agblos10tqa.jpg

<strong>#19 Alberta Cefis</strong>

EVP and Head of Global Transaction Banking, Scotiabank

"My parents have been my finest teachers. They encouraged me to get an education and to ensure, as a woman, that I could be economically self-sufficient. I have done both."

• Oversees a business that operates in more than 50 countries and posted compound annual growth rates of 10% for revenue and 18% for net income from 2007 through 2010
• Serves on firm's executive management, deposit steering and strategic alignment committees
• Received the World of Difference 100 Award from the International Alliance of Women

p16aj4l2r11k931vggppa4mgcfq5.jpg

<strong>#20 JoAnn Bourne</strong>

Senior EVP, Global Treasury Management, UnionBanCal
(Image: Sam Yocum)

"In my first job at a restaurant when I was 16, the owner gave me five minutes of training: Smile. Don't ever tell the customer it's not 'your' table. Don't wait until we are out of straws to tell me to order straws. It was great advice. I learned to think about my job in a much larger context. I didn't get boxed into thinking only about what I was supposed to do."

• Serving as point person on a transaction banking strategy in North and South America for parent company Bank of Tokyo-Mitsubishi, as regional bank makes transition to offering more global services
• Role expanded recently to include oversight of Institutional Services, a division that handles corporate trust, custody, escrows and securities lending, adding about 400 staff members to her business unit

p16aeln19suq4fb21usuflm1e8p8.jpg

<strong>#21 Diane D'Erasmo</strong>

EVP and Regional President, Commercial Banking, HSBC Bank USA

"Don't be seduced by the false promise of work-life balance. Life and work are about making tough choices, and balance implies 50/50, which is unrealistic. Instead, make conscious decisions about how to allot your time and be fully present and engaged in the moment."

• Led team to a 40% gain in cross-border referrals and an 18% increase in cross-border revenue for the first half
• Implemented a new sales process for relationship managers in her region, contributing to a 30% percent year-over-year increase in first-half revenue; HSBC instituted the process nationwide as a result
• Spearheaded the creation of the Marion Wingens Scholarship Fund at Bramson ORT College, in memory of a colleague and friend

p16aeln19s1kubrgk1c6c13d6264.jpg

<strong>#22 Leslie Godridge</strong>

EVP, Head of National Corporate and Institutional Banking, U.S. Bank

"Always do your best, whether it's recognized or not."

• Manages the largest business unit within company's wholesale banking division, serving 1,500 companies nationwide with sales above $500 million; also responsible for credit and operational risk of her $43 billion portfolio
• Helped to nearly double capital markets revenue in 2010
• Led an increase in the number of Fortune 1000 companies served by the bank to almost 600, roughly double the number in 2008

p16aeln19sdac1rm9195o3s11trs7.jpg

<strong>#23 LeeAnne Linderman</strong>

EVP, Retail Banking, Zions Bank

"Focus on skill-building rather than promotion-seeking. When I speak in front of groups of young professionals, I encourage them to 'focus on lattice, not ladders,' as a visual reminder that it's more important to grow their abilities before they strive to climb their career trajectory."

• Oversees 133 branches in two states and serves on executive management, credit administration, charitable giving and cross-sell committees
• Drove a 7% increase in cross-selling last year, through a training program for front-line employees; boosted first-quarter net income from credit cards by 14% and from debit cards by 20% versus a year earlier
• Instituted a coaching program for high-performing employees, to help combat rejection fatigue and improve morale and retention

p16aeln19s14s0r131ris1noilul6.jpg

<strong>#24 Julia Gouw</strong>

President and COO, East West Bancorp

"You need to constantly review your strategy and course-correct along the way to optimize the outcome. Many people fall into the trap of wanting to rationalize their decisions, and fail to see different alternatives that will lead to better results."

• Oversaw the company's return to its streak of record earnings last year, after a two-year interruption by the financial crisis
• Grew the commercial loan portfolio in the first half by 35%, partly through capitalizing on trade finance activity between the United States and China
• Maintained strong asset quality, with nonperformers under 1% of total assets for nine consecutive quarters

p16aeln19s1ttfa0th434s415ed5.jpg

<strong>#25 Melanie Dressel</strong>

President and CEO, Columbia Bank

"It is important that the people you depend on base their advice on facts, not just assumptions."

• Nearly doubled number of branches, to 102, through five acquisitions and organic growth over 18-month period ended in June; increased assets by 38% and deposits by 40%
• Raised $240 million last year in a public stock offering that was upsized due to demand
• Appointed in April to board of directors of the American Bankers Association
• Tacoma-based bank named one of "Washington's Best Workplaces" for the fifth consecutive year by the Puget Sound Business Journal and one of "Washington's 100 Best Companies to Work For" for the third consecutive year by Seattle Business Magazine

This article originally appeared in American Banker.
MORE FROM AMERICAN BANKER