Strategies and Moves of U.S. Banks in Mobile Banking
Highlights of original research on the practices of U.S. banks offering mobile apps and services to retail customers, integrated with consumer insights on these services as determined by social media monitoring.
In an increasingly commoditized industry, our people can be one of the few true differentiators left. But the model that has them forever sitting in buildings that fewer and fewer people utilize makes less strategic sense each year. » MORE
Big banks have discovered that mobile banking is their best bet for combating deep consumer distrust and rampant turnover. Small banks can overcome their lock on mobile by playing up the strengths of their existing business model. » MORE
AT&T recently partnered with the publishers of American Banker, American Banker Magazine, Insurance Networking News, and Bank Technology News to develop a series of insights, data, and research around mobile banking and technology. These in-depth roundtables and research projects dive into mobile banking technology and features from both the business and consumer perspective.