Brian Reiss is vice president of Customer Solutions for Quaero, a CRM research and consulting company. Reiss is a seasoned customer relationship analyst with special emphasis in the marketing automation and campaign management areas. Quaero publishes a Comparative Analysis of Campaign Management Software and offers a CM Advisor rapid software selection service for choosing campaign management tools. For more information visit www.quaero.com.
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Independent and authoritative analysis and perspective for the banking industry