Craig Tieken, vice president of merchant product management, oversees First Datas suite of credit acceptance, debit acceptance, Fleet Card acceptance and ATM reseller product offerings. Tieken has been with First Data since mid-1991, when he joined as a Merchant Services client executive helping merchant customers understand how to use the First Data product suite to grow their merchant business. Since then, he has held increasingly senior roles in First Data corporate conversions, financial institutions, platform consolidations and merchant product management. For the past five years, Tieken has held the position of VP of product management, adding an increasing number of core acquiring products to First Datas portfolio. Current products include Visa and MasterCard credit and check card acceptance, private label credit acceptance, PIN debit, PIN-less debit, EBT and eWIC debit acceptance, Fleet Card, and merchant ATM provisioning. Most recently, he has added transaction processing security to his set of responsibilities, tasked with building out First Datas solution to reduce the merchants cardholder data environment and significantly reduce the opportunity for a merchant to experience a data breach.
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