Jeffrey Boorjian is currently the Vice President of Marketing for the worlds most diversified casino entertainment company, Caesars Entertainment (formerly Harrahs Entertainment). Jeffrey is responsible for influencing customer behavior resulting in increased revenue and profitability for four Atlantic City properties with revenues north of $1B.Prior to joining Caesars, Jeffrey held positions at multiple advertising and branding firms leading projects across diverse industries including hospitality, consumer goods, automotive and healthcare. Jeffrey earned his Masters degree in Business Administration from the University of Virginia Darden School of Business and his Bachelors degree from Boston College.
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Independent and authoritative analysis and perspective for the banking industry