Julie Berkun Fajgenbaum manages Brand and Social Media for American Express OPEN. As the steward of OPEN's brand, Julie leads programs such as Small Business Saturday, develops campaigns like Start Booming, and manages OPEN's communities on Facebook and Twitter. Through these and other efforts Julie and her team drive demand to business owners and then help them capture that demand.Julie lives in New York City and sits on the Advisory Council of the Michael J Fox Foundation for Parkinson's Research.
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Independent and authoritative analysis and perspective for the banking industry