Darcy Bevelacqua

Managing Director - Analytics, CX & MarTech, Executive Connections LLC
Darcy Bevelacqua
Darcy Bevelacqua, Managing Director - Analytics, CX & MarTech at Executive Connections LLC, has worked for several firms including Accenture, Harte-Hanks, Wunderman, Merkle, and Experian helping companies understand their current customer experience, though the use of data, technology, analytics, journey mapping, market research and ethnographic research.

Darcy began her career at American Express where she learned the importance of data and analytics to inform the strategy and create omni-channel experiences across the customer touch-points by integrating of online, web, social media, direct mail, email, mobile, retail, call center, apps etc. into a comprehensive customer communications plan. She was responsible for new product development and implemented successful member benefit programs globally.

Darcy loves working on new products, services and in new ventures. She has worked with several dotcoms in SAAS, data analytics, online advertising and lead generation, and email marketing. She was also an early employee of an Internet company called Prodigy that was owned by IBM, CBS and Sears. Darcy teaches Customer Experience at the DMA online during the year and will be teaching some executive on demand classes later this year. She is also a speaker in the CX Speaker Association owned by Martha Rogers. She is a frequent contributor of Customer Experience thought capital that is posted to LinkedIn and SuiteCX. Her most recent articles include: “How design thinking can support long term business growth”, “Lessons learned in CX”, “Why brands are failing at Customer Experience.”

Darcy has a BA in Psychology from Hood College and a Master’s in Organizational Design from the New School for Social Research.