Emmett Higdon

Director, Digital Banking, Javelin Strategy & Research
Emmett Higdon
Emmett helps clients better understand and leverage the pivotal role that digital banking plays in how consumers select and manage their financial accounts. As financial functionality integrates with every aspect of consumers’ daily lives, Emmett works with banks to ensure that their brand remains prominent throughout. He introduced Javelin’s Mobile Experience Review to provide clients with deeper, actionable insight into how consumers adopt and use mobile banking, connected devices, and emerging features such as voice control, personal assistants, and cross-channel biometric authentication.

With nearly 25 years’ experience in online and mobile financial services, Emmett combines strategic perspectives on digital banking with deep consumer insights to help institutions craft effective adoption and engagement strategies.

Before joining Javelin, Emmett was a senior director of mobile strategy for TIAA, a senior banking analyst with Forrester Research, and a vice president of online payments and transfers with Citibank.

Emmett holds an MBA in marketing from Loyola University and a bachelor’s degree in The Writing Seminars from The Johns Hopkins University.