Catlin Scott-Woodworth is a user advocate with a proven ability to use customer and employee insights to help make strategic business decisions, drive innovation, and create meaningful interactions. She has a passion for collaboration in an effort to design the best solutions, eliminating customer and employee pain points, and simplifying everyday experiences. Scott-Woodworth joined US Bank in October of 2016 as Omnichannel In-Person Channels Manager. She led efforts to define how customers and employees would interact with digital touch points for in-person channels (ATM and Branch). She now leads a team focused on ensuring every colleague is a digital expert through best in class training and engagement initiatives.