Reshaping Retail Banking
Reshaping Retail Banking

Retail Banking 2018 will focus on helping institutions embrace the customer demands and market requirements necessary to remain relevant and pursue continued opportunities for growth in the coming years. The event will provide a variety of learning formats, from big picture keynotes to targeted, deeper-dive workshops and scheduled networking for meaningful business connections. Combine this with an audience of the industry’s thought leaders and it’s no surprise that consumer banking business leaders return to American Banker’s Retail Banking event year after year.

Featured Speakers
Featured Speakers
INTERESTED IN BEING A SPEAKER, SPONSOR OR SHOWCASING YOUR PRODUCT?
INTERESTED IN BEING A SPEAKER, SPONSOR OR SHOWCASING YOUR PRODUCT?
2018 Demo Presenters
2018 Demo Presenters
Brochure
Brochure
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    Download the Brochure!
    The Retail Banking program is designed to keep you ahead of an ever changing industry and position you to succeed in tomorrow's banking environment. Year after year, the event is an unqualified success, attracting hundreds of attendees from across the country. Download the brochure today to learn more about what to expect at Retail Banking 2018!

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Schedule at a Glance
Schedule at a Glance

    PLAN YOUR STAY AT THE RETAIL BANKING 2018 CONFERENCE

    Join us at The Broadmoor

                                                                                                         

                                       

Presented by:
Presented by:
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Mark Gibson
Senior Consulting Associate, Capital Performance Group

Mark Gibson has been an innovator and strategic advisor to financial services executives for more than 30 years. Mark leads the Marketing Transformation practice at CPG and supports the focus on designing and implementing strategies for growth and improved profitability for banks, thrifts, specialized financial services companies, insurance and investment management businesses, payments companies, fintech companies, and vendors to the financial services industry.

Mark works closely with Executive Management to help them craft business and customer strategies to achieve superior growth. This work includes strategic planning, customer segmentation, value proposition and product development, brand positioning, marketing and sales campaign integration, marketing spend optimization, and marketing strategy and program effectiveness. Mark’s experience is particularly relevant to enhancing deposit and household growth.

Mark is a thought leader on financial services branding, marketing and performance improvement. He often speaks on topics such as differentiation, marketing ROI, and best practices in U.S. financial services companies, and has recently spoken at both the ABA Bank Marketing Conference and The Financial Brand Forum. He is also a frequent contributor to ABABankMarketing.com and other industry publications.

Before joining CPG in 2016, Mark served as Chief Marketing Officer at Rockland Trust, NewAlliance Bank and BBVA Compass.

Mark has a BSBA degree in Accounting and Marketing and an MA in Marketing from The Ohio State University.

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