Sales and Marketing

Truist emphasizes high-touch, high-tech focus with new logo; Wells Fargo loses another patent lawsuit to USAA; what the Visa-Plaid merger means for banks, fintechs; and more from this week's most-read stories.
1 Min Read
January 13, 2020 09:00 AM
The regional bank, formed from the merger of BB&T and SunTrust, will begin marketing its new brand in conjunction with next month’s Super Bowl.
2 Min Read
December 23, 2019 01:59 PM
One found a buyer, another announced plans to retire, and others took steps to reinvent their banks.
5 Min Read
December 18, 2019 11:00 AM
It's no longer enough to conduct traditional demographic analysis of customers. TD Bank wants to know what is going on with individual consumers at any given moment and respond accordingly.
5 Min Read
December 11, 2019 02:59 PM
Radius Bank is letting consumers open accounts through NerdWallet as part of its banking-as-a-service offerings to reach customers through third parties.
3 Min Read
December 05, 2019 04:04 PM
While digital channels are becoming more popular, many banks remain committed to highway advertising.
4 Min Read
November 20, 2019 09:30 PM
A lawsuit filed by a New Jersey branch employee who was fired in 2016 includes detailed allegations about the pressure that front-line workers faced to meet monthly sales targets. The case is scheduled to go to trial in February.
8 Min Read
November 12, 2019 02:54 PM
The company, which plans to become Altabancorp, said the initiative removes brand confusion and puts its size and scale on display.
1 Min Read
November 04, 2019 11:52 AM
The team has already built three customer-facing AI tools this year, which it hopes to keep building upon.
5 Min Read