Sales and Marketing

October 9, 2020 3:24 PM
Crane Credit Union has taken an Instagram Stories-like approach, while Certified Federal Credit Union is crafting personalized email messages.
6 Min Read
June 9, 2020 2:11 PM
Customers are turning to search engines and business portals to find out if their bank is open before checking the bank’s own website. Maintaining accurate information across the web has become even more important during the pandemic.
6 Min Read
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Truist emphasizes high-touch, high-tech focus with new logo; Wells Fargo loses another patent lawsuit to USAA; what the Visa-Plaid merger means for banks, fintechs; and more from this week's most-read stories.
1 Min Read
January 13, 2020 9:00 AM
The regional bank, formed from the merger of BB&T and SunTrust, will begin marketing its new brand in conjunction with next month’s Super Bowl.
2 Min Read
December 23, 2019 1:59 PM
One found a buyer, another announced plans to retire, and others took steps to reinvent their banks.
5 Min Read
December 18, 2019 11:00 AM
It's no longer enough to conduct traditional demographic analysis of customers. TD Bank wants to know what is going on with individual consumers at any given moment and respond accordingly.
5 Min Read
December 11, 2019 2:59 PM
Radius Bank is letting consumers open accounts through NerdWallet as part of its banking-as-a-service offerings to reach customers through third parties.
3 Min Read
December 5, 2019 4:04 PM
While digital channels are becoming more popular, many banks remain committed to highway advertising.
4 Min Read
November 20, 2019 9:30 PM
A lawsuit filed by a New Jersey branch employee who was fired in 2016 includes detailed allegations about the pressure that front-line workers faced to meet monthly sales targets. The case is scheduled to go to trial in February.
8 Min Read