Crossing the Chasm - How Banks are pivotal to bringing innovation to SMBs

9:55 a.m. - 10:15 a.m.
The last decade has seen the upheaval in industries that haven’t experienced meaningful change in decades. Cloud-based, collaborative technologies combined with slick and effortless customer experiences have resulted not only in mass adoption of applications to shop, order transport, and pay for goods, but also started a movement that has implications beyond the much-hyped “millennial” consumer.

With the average age of businesses owners at 50+, and a litany of products with low adoption in their portfolios, banks could be forgiven for expressing hesitation about the latest and greatest fintech solution. However, banks have a pivotal role to play in ushering in a new era of technology-driven efficiency in business. As a central partner to businesses as they start and grow, banks can lead change in the way they serve existing business customers while preparing for the incoming generation of entrepreneurs who will look to non-traditional providers of financial services if their needs are not met by banks.

In this session, you will learn about the triggers that cause businesses with mature or traditional processes to embrace new technology solutions, how banks can leverage their existing data and sales, marketing resources to push the tide of adoption, and the ‘must-haves’ that will satisfy today’s SMB customer and position banks to be the go-to financial partner for the incoming generation of business owners.