Cory McCruden

Managing Director and Head of Client Experience for Business Banking Digital Transformation, RBC
Cory McCruden
Cory McCruden is Managing Director and Head of Client Experience for
Business Banking Digital Transformation at RBC where she is responsible for
strategy, product, and the overall end to end customer experience for RBC’s
digital business banking platform. Prior to this role she led Strategy and
Innovation accelerating growth through new customer value propositions,
digital products and partnerships, and using technology to deliver client
insights to advisors serving over 1 million customers.

Previously, Cory was Vice President for BNY Mellon Wealth Management’s
Canadian business overseeing over $2 Billion in assets. In this role, she
led marketing, business development and strategy supporting multi-family
offices, individual investors, and foundations. She is a co-founder of the
Investor Group of the 30% Club in Canada, bringing together institutional
investors representing over $2 Trillion in assets and who are committed to
investing in companies that support diversity.

Cory holds Master’s degrees from the Yale University Graduate School of Arts
and Sciences and a Bachelor’s degree from Binghamton University, where she
studied at the School of Management.