6th Annual SEG & Business Development Conference

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The seriousness with which credit unions are tackling business development-not to mention the inventiveness, creativity and analysis of the process-was on clear display here when The Credit Union Journal hosted its sixth annual SEG & Business Development Conference.

Nearly 150 people were on hand for the premier credit union event when it comes to developing business from prospective and current members and prospective and current select employees groups. Among the strategies discussed and ideas shared were how to develop a database for better managing sponsor groups, several sessions on how to make "SEGs" feel special when moving to a community charter, how to more effectively use e-mail in marketing and communications, three case studies on business development in Australia, why women and children are being underserved (and at a cost to CUs), and much more.

On the pages that follow and over the coming weeks The Credit Union Journal will provide a synopsis of the insights shared at the meeting. Interested in getting the full story? Make sure you sign up for The Credit Union Journal's Seventh Annual SEG & Business Development Conference in 2006. Watch these pages, or e-mail Editor Frank J. Diekmann at fdiekmann cujournal.com in order to be included when notice of next year's event is announced.

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