AAA Hooks Up With MichiganCUs

Register now

DEARBORN, Mich. - (06/27/06) -- AAA Michigan announced an expandedrelationship with the state's credit unions through the Michigan CULeague's CUcorp subsidiary. The joint marketing agreement, called'Members Together,' will provide members of both organizations withexclusive products and services ranging from consumer loans to autoinsurance. AAA Michigan, which has partnered with the state'scredit unions since the early 1970's, will market credit unions asthe preferred provider for a wide variety of financial services atits 156 Michigan offices and call centers. The auto club will workwith CUcorp to develop marketing tactics that promote credit unionloans and deposits to members.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER