Ad Campaign Touts 'Better Thank MyBank'

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PHILADELPHIA - (06/15/05) -- Philadelphia FCU has rolled out thethird phase of an in-your-face marketing campaign aimed at raisingits profile. Using radio, billboards and wrapped buses and busshelters, the latest ads are part of the 'BetterThanMyBank'campaign that seeks to drive traffic to the webiste of the sameaddress. Messages wrapped around the buses tie into the mode oftransportation, including 'Hey Philly-Tell Banks Where To Get Off,'while another, with arrows pointing at the bus windows, announces,'He Can Join. She Can Join. They Can Join.' The campaign wascreated by the Brownstein Group, in Philadelphia.

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