Altura Makes Self Known At Parade
Staff members of the $639-million Altura Credit Union helped to greet the more than 150,000 people estimated to be in attendance at the 11th annual Orange Blossom Festival here.
Altura Credit Union has been a major sponsor of the event for a decade. The credit union's high-tech booth used "smart boards" and wireless technology to engage festival attendees. In addition, Ricki McManuis, Altura's senior vice president of marketing and corporate communication, provided commentary on the Orange Blossom Parade for a local TV station that was providing coverage of the event.
The credit union serves more than 100,000 people in the local markets.