BankAtlantic Dangles $77 Gift Card For Account-Switchers

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BankAtlantic has been backing a "Switch A Thon is On" mutli-media campaign in which it is offering new account-holders a $77 MasterCard gift card after switching from another financial institution. The bank also offered up to $25 for unused checks, free checks and even has replaced the old toaster premium with an offer of a milkshake maker. BankAtlantic offers seven different types of checking accounts, 79 locations, and also heavily advertises that it is open seven days per week.

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