Bankers' Blood Pressure Rises Over'Pulse' Ad

Register now

PITTSFIELD, Mass. - (03/29/05)–Local bankers here arecomplaining in local media about credit unions in the wake of aradio spot from Greylock FCU. In the ad, CEO Angelo Stracuzzi says,"Grab your wrist. Do you have a pulse? That's good. Then you'reprobably qualified to join Greylock Federal Credit Union. We'reopen to anyone who lives or works in Berkshire County. That'sright, anyone." The bankers complain the spot illustrates thatcredit unions have expanded beyond what Congress intended for fieldof membership restrictions.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER