Behavior-Based Marketing Feasts OnInternet Cookies

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WILLISTON, Vt. - (12/22/05) -- New England FCU said it has deployedthe latest technology in behavior-based marketing that allows thecredit union to track a member's behavior by the use of Internet'cookies,' then target market specific products and services tothat member. The credit union has implemented L9.com'sBehavior-Based Promotion Manager, in combination with its eBranchContent Management System, that allows it to deliver a focusedmarketing pitch to individual members based on information gleanedfrom the cookies. The cookies, which are placed on an individual'scomputer after they surf a website, tracks what the member isdoing, then provides information and tools that help the memberfind what they are looking for. The method can, for example,automatically deliver information on car buying or loan rates tosomeone who has surfed the credit union's site for information ofcar financing.

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